There it is. Five simple words that make up my tagline. What is a tagline, you ask? Taglines are probably the second most noticeable element of a business identity (after a logo). With just a couple of words, a tagline needs to summarize your product or service, build trust, or incite to buy. For example, Microsoft's tagline is 'Where do you want to go today?' and Morton Salt's is 'When it rains, it pours!'. Kellogg has 'They're greaaaaaaaaaaat!' and Visa is known for 'It's everywhere you want to be'. And of course one of the most famous in the world is Nike's 'Just Do It' which is seen on t-shirts from Nigeria to Japan.
Slogans are different then taglines because slogans are a temporary marketing devise used more towards a product campaign and can be changed according to target market or audience
So a tag line doesn't necessarily have to say anything about the type of business you are, but it's almost like the jingle of your business commercial. You want your customer to think of you when they hear or see your tagline.
Who knows, maybe someday, when you see 'Handcrafting a vibrant Arab world' you'll think of A Crafty Arab!
Right now, I must be off. I'm craving cereal for some reason.